The Ed Hardy brand derives its name from the renowned tattoo artist don Ed Hardy. It was launched by designer Christian Audigier in 2004. This was driven by his inspiration by Ed's art. This inspiration led Christian to seek a license from Ed Hardy which he got and started the clothing line.
The brand is popular among Hollywood stars and musicians. It is also a favorite among urban youth due to its art deigns. Every item is based on an original Ed Hardy tattoo. This makes it unique in its own way. In addition, the Ed Hardy attire is reasonably priced.